E-COMMERCE
Ecommerce bookkeeping and CFO services for online brands.
Ecommerce bookkeeping services and fractional CFO support for DTC and marketplace brands doing $3M to $10M. We handle true COGS, inventory accounting, and channel-level margins, so you know your real profit on every product and platform.
For DTC & e-commerce brands doing $3–10M
SOUND FAMILIAR?
Your P&L says you're profitable. Your bank account disagrees.
Generalist accountants treat an online brand like a corner store. E-commerce makes money differently (across channels, fees, and inventory) and your books should show it.
What's my real margin after everything?
Ads, fees, shipping, returns, COGS: by the time it all lands, you have no idea what you actually made.
Which channel is actually profitable?
Amazon, Shopify, wholesale: each has different fees and margins, all blended into one meaningless number.
Inventory is eating your cash
Profitable on paper, but the money is sitting in stock. Without real inventory accounting you can't see how much cash is tied up or when to reorder.
Built for e-commerce
Books built around true margin.
We set every brand up around true COGS and channels, so you see real margin after ads, fees, shipping, and returns, on every product and platform.
True COGS & contribution margin
Channel-level profit (Amazon/Shopify)
Inventory accounting
Returns & fee reconciliation
What you get
The finance function your brand deserves.
Margin & COGS
True COGS by product, channel-level margin (Amazon/Shopify/wholesale), landed-cost tracking, and contribution-margin reporting.
Inventory & cash
Inventory accounting, 13-week cash forecast, purchasing & reorder cash planning, and ad-spend & payback tracking.
Reporting
Monthly close by the 10th, multi-channel reconciliation, inventory and COGS accounting, and CPA-ready reporting for e-commerce.
THE WORK ITSELF
Why ecommerce bookkeeping is different.
Your Shopify dashboard shows revenue. It does not show what you actually kept. Between COGS, ad spend, platform fees, shipping, and returns, the gap between top line and real profit is where most ecommerce brands get into trouble. Here is what closing that gap takes.
True landed COGS
Unit cost is the easy part. Landed cost means freight, duties, tariffs, inspection, and inbound shipping allocated back to each SKU. Brands that skip this consistently overstate margin, and the error compounds: you scale spend on a product you believe earns 40 points when it actually earns 22.
Inventory accounting
Inventory is not an expense when you buy it, it is an asset until it sells. Getting that wrong distorts every month you order stock. FIFO, weighted average, and proper cost of goods timing are what make your P&L reflect reality instead of your purchase schedule. It is also where most of your cash is sitting.
Multi-channel reconciliation
Shopify, Amazon, Walmart, and Etsy each report differently, settle on different schedules, and net out their fees before the money lands. Reconciling gross sales to what actually hit the bank, per channel, is tedious and unavoidable. Without it you cannot tell which channel is genuinely profitable.
Returns, fees, and contribution margin
Returns, chargebacks, payment processing, fulfilment, and ad spend all sit between the sale and the profit. Contribution margin by product and by channel is the number that tells you what to scale and what to cut. Most brands we meet have at least one bestseller that loses money on every order.
HOW IT WORKS
From blended numbers to total clarity, in 30 days.
Week 1
Diagnose
We review your books, COGS, and channels, and show you where your real margin is disappearing.
Weeks 2–4
Set up
We rebuild your books around true COGS and channels, stand up inventory accounting, and connect Shopify/Amazon.
Ongoing
Run
Monthly close by the 10th, live margin by product and channel, and a CFO on call for pricing, inventory buys, and ad spend.
WHY A SPECIALIST
A generalist accountant vs a team that speaks e-commerce.
Anyone can categorize transactions. Very few can tell you your true margin after ads, fees, shipping, and returns.
A generalist accountant
✕ True margin unknown after all costs
✕ Every channel blended into one number
✕ Inventory a guess
✕ Returns and fees buried in the noise
Thrive, built for e-commerce
✓ True COGS & margin by product
✓ Profit by channel (Amazon/Shopify/wholesale)
✓ Inventory accounted properly
✓ Inventory accounts for and tracked properly
INTEGRATIONS
We connect with any accounting tool you use.
QuickBooks, Xero, NetSuite, Gusto, Dext, Ramp, and more. We work in your stack, not ours.
PRICING
From
$
/mo
One flat monthly fee: bookkeeping, margin reporting, and CFO guidance.
✓ True COGS & channel-margin reporting
✓ Inventory accounting
✓ Returns & fees reconciled to real margin
✓ Monthly close by the 10th
✓ Month-to-month, cancel anytime
“
Thrive built us a custom financial dashboard with real-time visibility into forecasting and cash flow. Their expertise, responsiveness, and seamless implementation have added tremendous value to our business.
AF
Andy Fang
Founder · Veta Virtual
FAQ
Know your true profit, by product and channel.
Book a 30-minute discovery call. We'll look at your COGS and channel margins and show you where the profit's hiding, no pressure, no pitch.
