E-COMMERCE
Finance that speaks e-commerce, COGS, inventory, and channel margins.
Bookkeeping, fractional CFO, and tax for online brands. We handle COGS, inventory accounting, channel-level margins, and sales-tax exposure, so you know your true profit on every product and platform.
For DTC & e-commerce brands doing $2–10M
SOUND FAMILIAR?
Your P&L says you're profitable. Your bank account disagrees.
Generalist accountants treat an online brand like a corner store. E-commerce makes money differently (across channels, fees, and inventory) and your books should show it.
What's my real margin after everything?
Ads, fees, shipping, returns, COGS: by the time it all lands, you have no idea what you actually made.
Which channel is actually profitable?
Amazon, Shopify, wholesale: each has different fees and margins, all blended into one meaningless number.
Sales tax is a ticking time bomb
Economic nexus across states, marketplace-facilitator rules, and no one is tracking where you owe.
Built for e-commerce
Books built around true margin.
We set every brand up around true COGS and channels, so you see real margin after ads, fees, shipping, and returns, on every product and platform.
True COGS & contribution margin
Channel-level profit (Amazon/Shopify)
Inventory accounting
Sales-tax nexus & filing
What you get
The finance function your brand deserves.
Margin & COGS
True COGS by product, channel-level margin (Amazon/Shopify/wholesale), landed-cost tracking, and contribution-margin reporting.
Inventory & cash
Inventory accounting, 13-week cash forecast, purchasing & reorder cash planning, and ad-spend & payback tracking.
Reporting & tax
Monthly close by the 10th, sales-tax nexus & filing, multi-channel reconciliation, and tax planning for e-commerce.
HOW IT WORKS
From blended numbers to total clarity, in 30 days.
Week 1
Diagnose
We review your books, COGS, and channels, and show you where your real margin is disappearing.
Weeks 2–4
Set up
We rebuild your books around true COGS and channels, stand up inventory and sales-tax tracking, and connect Shopify/Amazon.
Ongoing
Run
Monthly close by the 10th, live margin by product and channel, and a CFO on call for pricing, inventory buys, and ad spend.
WHY A SPECIALIST
A generalist accountant vs a team that speaks e-commerce.
Anyone can categorize transactions. Very few can tell you your true margin after ads, fees, shipping, and returns.
A generalist accountant
✕ True margin unknown after all costs
✕ Every channel blended into one number
✕ Inventory a guess
✕ Sales-tax exposure ignored
Thrive, built for e-commerce
✓ True COGS & margin by product
✓ Profit by channel (Amazon/Shopify/wholesale)
✓ Inventory accounted properly
✓ Inventory accounts for and tracked properly
INTEGRATIONS
We connect with any accounting tool you use.
QuickBooks, Xero, NetSuite, Gusto, Dext, Ramp, and more. We work in your stack, not ours.
PRICING
From
$
/mo
One flat monthly fee: bookkeeping, margin reporting, and CFO guidance.
✓ True COGS & channel-margin reporting
✓ Inventory accounting
✓ Sales-tax nexus & filing
✓ Monthly close by the 10th
✓ Month-to-month, cancel anytime
“
Thrive built us a custom financial dashboard with real-time visibility into forecasting and cash flow. Their expertise, responsiveness, and seamless implementation have added tremendous value to our business.
AF
Andy Fang
Founder · Veta Virtual
FAQ
