SAAS & STARTUPS
Finance that speaks SaaS: MRR, runway, and board-ready numbers.
Bookkeeping, fractional CFO, and tax for software companies. We handle revenue recognition, deferred revenue, burn, and runway, so your metrics are investor-ready and you always know how long you've got.
For bootstrapped & funded SaaS doing $2–10M
SOUND FAMILIAR?
Your P&L says you're profitable. Your bank account disagrees.
Generalist accountants treat a SaaS company like any other business. Software makes money differently (recurring, deferred, and burn-funded) and your books should show it.
How much runway do we really have?
You're burning to grow, but no one can tell you the exact month cash runs out, or what a new hire does to it.
Is our revenue even recognized right?
MRR, deferred revenue, annual prepays: booked wrong, your P&L lies and your metrics don't tie out.
The board wants metrics we can't produce
CAC, LTV, net revenue retention, magic number: the board asks, and your books can't answer.
Built for SaaS & Startups
Books built for recurring revenue.
We set every SaaS company up around MRR, deferred revenue, and burn, so your metrics tie out, your runway is clear, and your board deck holds up.
MRR/ARR & revenue recognition
Deferred-revenue schedules
Burn & runway forecasting
SaaS KPI dashboard (CAC, LTV, NRR)
What you get
The finance function your SaaS deserves.
Revenue & metrics
MRR/ARR tracking, revenue recognition (ASC 606), deferred-revenue schedules, and a SaaS KPI dashboard (CAC, LTV, NRR).
Cash & runway
13-week cash forecast, burn & runway tracking, hiring & scenario models, and fundraise-ready projections.
Reporting & tax
Board & investor reporting, monthly close by the 10th, R&D tax credits, and tax planning for SaaS.
HOW IT WORKS
From messy metrics to total clarity, in 30 days.
Week 1
Diagnose
We review your books, revenue recognition, and burn, and show you exactly where the metrics break down.
Weeks 2–4
Set up
We fix revenue rec and deferred revenue, stand up your runway forecast and SaaS dashboard, and connect Stripe/billing.
Ongoing
Run
Monthly close by the 10th, live runway and metrics, and a CFO on call for the board deck and the next raise.
WHY A SPECIALIST
A generalist accountant vs a team that speaks SaaS.
Anyone can categorize transactions. Very few can tell you your real runway or whether your revenue is even recognized right.
A generalist accountant
✕ Revenue recognized wrong, metrics don't tie
✕ Runway is a guess
✕ No CAC/LTV/NRR
✕ Board reports built the night before
Thrive, built for SaaS
✓ MRR/ARR & deferred revenue done right
✓ Runway you can see months out
✓ CAC/LTV/NRR on a live dashboard
✓ Board-ready reporting every month
INTEGRATIONS
We connect with any accounting tool you use.
QuickBooks, Xero, NetSuite, Gusto, Dext, Ramp, and more. We work in your stack, not ours.
PRICING
From
$
/mo
One flat monthly fee: bookkeeping, SaaS metrics, and CFO guidance.
✓ Revenue recognition & MRR tracking
✓ Burn & runway forecasting
✓ SaaS KPI dashboard
✓ Board & investor reporting
✓ Month-to-month, cancel anytime
“
Thrive built us a custom financial dashboard with real-time visibility into forecasting and cash flow. Their expertise and seamless implementation have added tremendous value to our business.
AF
Andy Fang
Founder · Veta Virtual
FAQ
